According to the average football fans’ belief, the term “selling club” is defined by the negotiating skills a football club has for selling players to other clubs in the highest possible price, by taking advantage of its players’ contemporary market values. However, the above-mentioned perception is far apart from what a selling club comprises and even further away from what exactly makes a club successful in the sales’ domain.

“Always hated the away goal rule, kills so many games” Gary Lineker supported a year ago, unable to tolerate the knockout of Manchester City from AS Monaco after they drew 6-6 on aggregate in the last-16 phase of the UEFA Champions League. Many fans across...